The Project
Sunrise Valley Accounting is a company that aims to provide the best economic advisors and consultants to their clients. Their tag-line, “Pointing You to the Right Direction,” reflects their commitment to guiding their members with reliability and integrity to give an exceptional high-end service.
The goal of the project was to deliver a complete branding package. I designed for them their logo—with multiple variations—as well as their stationary templates, advertisements, window signage, and website.
The core of the brand is to guide their customers through “the right way,” which lead me to create their featured icon—an arrow pointing-upward. This arrow was then merged with the head serif of their S, and resulted in their main symbol.
Brand Outlines
The Sunrise Valley colors include an ocean blue, a golden yellow and a cloud white that represent the sky and sun.
The typography was selected to represent class and strength with bold serif headlines and a sleek body copy. Other elements were created to match and decorate the background. The brand should look complex without looking too busy.
