The Project
Sunrise Valley Accounting is a company that aims to provide the best economic advisors and consultants to their clients. Their tag-line, “Pointing You to the Right Direction,” reflects their commitment to guiding their members with reliability and integrity to give an exceptional high-end service.
The goal of the project was to deliver a complete branding package. I designed for them their logo—with multiple variations—as well as their stationary templates, advertisements, window signage, and website.
The core of the brand is to guide their customers through “the right way,” which lead me to create their featured icon—an arrow pointing-upward. This arrow was then merged with the head serif of their S, and resulted in their main symbol.
Brand Outlines
CheatCode’s style aims to be loud and active. I incorporated shades of blue and magenta that can be used in white and dark background.
The typography can be bold with its headlines or thin with its body copy. The iconography is both round and straight to fit the dynamical look of their brand.
